Hey, have you heard about the Choluteca Bridge? I had not until a while back.
In 1930, the Choluteca Bridge was built in the Honduran city of Choluteca. Situated in a zone of extreme weather, the world’s greatest architects created the bridge as a state-of-the-art bridge designed to withstand the wild regional hurricanes. Robust, sturdy and sure to survive, the bridge faired precisely as planned when Hurricane Mitch hit in 1998. While other bridges, buildings, and roads were destroyed, Choluteca Bridge continued to stand, a testament to its structurally intended permanence.
There was just one problem…
While Choluteca stood still, firm, unchanging – precisely as the architects had planned, the river that it once crossed had moved, and the roads leading to and from the bridge were destroyed. What had once seemed like state-of-the-art construction could not adapt to the new environment and was rendered useless. What is the point of a robust and unbreakable bridge going nowhere?
Choluteca Bridge is now a significant landmark, but it is also an important lesson. A lesson in what happens when you cannot adapt. The well-known quote “every system is perfectly designed to get the results it gets” aptly summarises the situation that occurred. It is also an excellent metaphor to what can happen to us, to our careers, our businesses our lives as the world gets transformed. The world is changing in ways we never imagined.
Much like what occurs in nature, due to nature, things tend to change, even when you think it won’t. Change can be challenging to adapt to; however, change is going to happen. Baby Boomers can remember the days of rotary phones attached to a wall. Back then, a mobile phone was when you had a long cord attached to the receiver, which enabled you to take the phone into another room for what you thought was privacy. Today, technology and the way of doing business change much more rapidly. Like a river that can carve itself a new channel, life, careers and finances are fluid and can change directions in the blink of an eye. Be ready and willing to accept and work with inevitable change. When necessary, be the change agent. The TIME IS NOW
Isn’t it time for new thinking, new strategies, new ways to create wealth and new ways to develop lasting residual income?
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